The Go-Giver written by Bob Burg and John David Mann is one of those books written in parable style, just like the One Minute Manager and Who Moved My Cheese, it uses a story to teach business lessons in a very engaging way. The book is centred around, Joe, a highly driven salesman who is bent on achieving his quarterly target. Joe needs all the support he can get. He is introduced to Pindar by a colleague, who believes Pindar might be able to help him.
Pindar does end up helping Joe, but not in the way he expects. Though he doesn’t help Joe achieve his sales targets, he does help Joe become a go-giver, which is the exact opposite of what Joe had always believed was necessary to succeed. Pindar helps Joe to learn the five laws of a go-giver which are:
- The Law of Value: Your true value is determined by how much you give in value than you take in payment.
- The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
- The Law of Influence: Your influence is determined by how abundantly you place other people’s interest first.
- The Law of Authenticity: The most valuable gift you have to offer is yourself.
- The Law of Receptivity: The key to effective giving is to stay open to receiving.
This is a very straightforward and interesting book that teaches some interesting principles. I read it in a couple of hours because it was so easy to understand and what it taught sounded quite practical. It has 130 pages, sectioned into 14 short chapters. Even if you can’t use all of the five laws discussed in the book, I’m sure you will find one you can apply to your situation.