Book Review – 12 Business That People Can Start Online In One Day Or Less by Brian Koz & Shawn Casey

The aim of this book is to introduce us to businesses we can start quickly without expending much money. Notice it says that start and not make money from, because that will definitely require more effort than what is needed to start the business. Here is how Brian and Shawn introduce the book:

This book features some of the best online business ideas that can be implemented right away!  We want to bring you all these great ideas and all these awesome tips in one convenient book, as well as open you up to different ideas that you can easily implement in a short amount of time – whether it be to start a new business or add a new income stream to an existing one of yours.

Shawn and Brian say they’ve marketing online for a very long time and in this book they are sharing some of their experience with us. In addition to the book they also provide some free training resources in video format that can help to improve your business website. You can access the resources at the link stated below.

Now let’s review the chapters to see what these quick start businesses are. There are two parts which list business ideas we’ve thought of and those we probably have not thought of.



E-commerce is the first business idea discussed. Of course we know about this one because it’s all over the place and probably the biggest and most successful retailers are e-commerce stores

So what’s uniques about the discussion here?

Well the authors discuss what you need to get started, where they mention five global e-commerce platforms and then Amazon. Here I have an issue because the platforms mentioned are:

  • Shopify
  • Magento
  • Big commerce
  • WooCommerce
  • 3D cart

I don’t believe these are platforms that anyone can just use to launch a business in one day. You will need some technical knowledge to set them up and for those with the knowledge that isn’t a problem. Apart from Amazon where you can easily start your own shop, I don’t think starting up with the other five platforms is that straightforward.

Where to find products are also discussed and a suggested site if you want to use the drop shipping is AliExpress. Drop shipping is when you don’t hold products but rather get paid by customers and then you find a wholesaler to deliver the product. This means you can start with little money but it does have a downside in that product deliveries to customers can take time. As mentioned earlier AliExpress is great for drop shipping. If instead you have money to buy products and sell them, you can use Alibaba.

There are two more sections. One is on some extra tips to make money which included selling extra cheap products for free while making money from postage costs and linking upsells to these free products to make more money. The second section is titled, what your expectations should be and here the authors are clear about the fact that it is not easy to set up an e-commerce shop and start earning money immediately. It will require some work.


Another common business idea that we know about. Affiliate marketing is about promoting other people’s products and using your site to direct people to those products. If you direct traffic towards products and they make a purchase you get a share of the profits. In terms of what you need to start, the authors write that most online retailers have affiliate programs. Find a niche affiliate program and start working with that. It may be advisable to avoid Amazon because they are already very popular and successful without help from affiliate marketing.

Tips to succeed include:

  • Having a website and possibly email list to attract customers that you can direct
  • Creating content to engage customers so you can direct them to the sites where they will get products they need
  • Going to sites and social media groups to find niche groups where you engage potential customers

And what should you expect?

  • Firstly, you will still need to put in some work especially around marketing to attract potential customers
  • Also, it is better to focus on high end products because it requires the same effort to sell a high-end product as you would for a low-end product.


This is one of the most common ways to make money online because of people’s desire to learn something new. While you can create your own information products, you can make money linking people to information products sold by others. To get started you first need to decide on your area of focus, the topic you want to focus on. Then you need to build an audience. Using a newsletter and email list is a good idea for this. Use the newsletter to provide people with content that allows them to subscribe to your email list. Now you can decide which digital product platform to use. Suggested platforms are:

  • Clickbank
  • Mooshpay 
  • JVZoo
  • WarriorPlus
  • DigiResults

Your chosen area of focus will help you choose an appropriate platform. Expect to put in the same kind of effort you would for physical products affiliate marketing discussed previously. The key factor here is that you must be ready to work hard to attract potential customers.


This is another common money making idea we here about all the time. What the authors tell us here is that if you enjoy writing, blogging or creating videos you can make money by putting adverts on your blog. To get started you need a blog or YouTube channel that you put content on. If you have a blog with an audience you can team up with an ad provider to put ads on your blog and if you have a good YouTube channel you can mention products in your videos, have affiliate links and with a large enough audience display ads.

Some advice on the type of content to create are:

  • To research the kinds of questions people are asking in your niche areas and use your content to answer those questions
  • Use your content to promote affiliate products that answer people’s questions
  • Focus intensely on answering one question a week through your blog or video channel

In what to expect, the authors make it clear that this isn’t an easy approach to make money as it can take years to build. But if you enjoy blogging and you are willing to do it even without intending to make money then this may be something you can do and make money from eventually.


This is an indirect way to make money as you are not directly selling anything. You are simply using your blog or video channel to build an audience and create an email list of subscribers that you can use for something else. So the focus here is on building a large list of email subscribers by providing them with valuable content. Your list can then be useful for later selling your own products or affiliate products. This is a long term game which will take time and effort.


Now, it’s on to more business ideas but ones that won’t come to mind quick. Like the previous ones, you will need to put in effort to make them work but if you are ready to take the time to learn how they work then you stand a better chance of succeeding.


This business idea is about helping others manage their social media profiles. Social media is a great way to connect with potential customers and a number of people are either not good at it or they don’t have the time or just can’t be bothered. They may be willing to outsource the management of their social media to someone else and that person may be you if youve got the required social media skills.

All that is needed to start this business is a good knowledge of social media and a willingness to hustle for clients. You will need to start approaching potential customers with what they should be doing differently and you may even offer free trials to attract customers.


The internet has lots of information but doing proper research on it can be time consuming and there are businesses that will pay others to do the research for them. To start an internet research firm you need a website and some marketing to get the word out about what you do.

You will need to put in some work to get clients but if you enjoy doing research on the internet then this may be one for you to make some extra money.


According to the authors:

Content is the most important side of the internet. Without content, a website will not succeed, and while this is something most businesses realize, a massive majority of businesses are lost when it comes to content creation.

This statement points points to an opportunity of being a freelance writer, creating content for other businesses. If you are a competent writer then the authors believe you can make money in this area.

They also offer some extra tips to make money in this area which include:

  • Writing takes time but you can act as a middle man and hire others writers on places like Fiverr to do the job for you
  • Increase the value of your content by writing and selling content optimized for Google searching by using good keywords
  • You can take on the management of whole blog sites and make the content search-engine friendly. Remember you can outsource the creation of graphics and other pieces of content to make the job easier

To start you don’t even need your own websites. Just look for websites which connect people to that type of work but you do need a good resume to show the standards of your work.

The sky is the limit when it comes to freelance writing, as more experience in this area will enable you to work more quickly, and will enable you produce a higher level of quality work. Working more quickly will mean that you are able to finish projects more quickly (thereby giving you more free time, or more time for additional projects), and as your quality increases, you will be able to increase what you charge for your work as well.


Do you know how to build WordPress websites? Then this might be a business idea for you. For the loads of people out there who want to take their businesses online or are trying to start an online business then your knowledge of building WordPress websites may be of help to them. And this business does not just have to be for WordPress sites. How about helping people build Shopify websites? This type of business can be started with any popular web platform that can help people start blogs, websites or e-commerce sites.

To start of course you will need a site of your own not just to attract clients but also to stand as an example of what you can build. You will need to attract clients and build their sites and once you’ve done that, it’s a matter of time before you get a good number of clients.


In this chapter the authors explore the idea of becoming a business service provide by supplying services that small and mid-sized businesses need such as:

  • Web design
  • Search engine optimization
  • AdWords maintenance
  • Facebook ad management
  • Newsletter management 
  • Social media management
  • Content creation
  • List management
  • PR service

The great thing about this type of business is that you don’t have to do it all yourself. According to the authors:

The best part is that you also don’t have to be the one doing the work, as you can take any of these “basic” types of services offers from others on freelance sites, Craigslist, Fiverr, etc. and turn them into your own premium level service (or combine them) and sell them for top dollar without being the one having to do all the fulfillment!

You can create higher value services to set yourself apart and offer people free and trial services to attract your first set of clients. To start you will need to showcase work you’ve done, have a website and do some marketing.


This is a twist on the previous affiliate business ideas reviewed. It involves reviewing products you are affiliated with. If you already run an affiliated products website then you can review products. This can ohelp drive traffic to your site. You can review products you’ve used and another trick is to review already written reviews. You can research a number of reviews about a product and write summaries of it.

Good products reviews will have:

  • a good review title
  • a short summary of the product in a few sentences
  • a pro and con list about the product
  • a short conclusion
  • a call to action containing your affiliate link where customers can get a good deal on the produce


This is the last business idea and it’s yet another affiliate business idea. In this one you don’t directly offer an affiliate product rather you offer a free service which then eventually leads to an affiate purchase. Here’s an example described by the authors on how it works:

For instance, I had a service where I’d help people find good deals on diamonds. Instead of selling diamonds myself or charging for my services, which would be unlikely to get buyers with all the information and competitors out there, I simply offered a free service where I’d help see if either the diamonds they were looking at were good deals, or if I could find some better deals for similar or better diamonds out there for less. I would then search popular diamond sites that I was an affiliate for, find some legitimately awesome deals that matched what they were looking for, and then recommended the exact diamonds with my affiliate link. Occasionally I would also be able to promote a coupon offer via my affiliate link to save them even more. This allowed me to offer a service for free, which was an attractive offer to others, yet it’d allow me to get paid often times hundreds of dollars per sale on the backend (sometimes even more).

To start identify some higher value affiliate offers and search for questions people have about the products that you can answer.

The key to this idea is to ensure that your free service does offer something of value.

In the books conclusion the authors write that:

You’ve read a dozen different types of businesses that you can easily start within a day, with many of them ones that can have dozens of variations or different kinds of businesses within each of them. The key is to pick one or two that stand out to you the most to start with, and then take some kind of action!

My review doesn’t give the full details of the businesses or how to start them but if you are interested in any of them, then maybe you want to read the book. I’m sure at least one of them will be of interest to you. On the other hand you may already be a veteran at running these types of businesses, then well done.

The last part of the book provides resources to learn more about these ideas from the authors.

To see what they have to offer you can check their website –

Thanks for reading my last book review for the year 2020 which sure had been a tough year.

I wish you a happy new year and brilliant 2021.

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