About a week or so ago I posted a link to a video from Seth Godin titled, Find Your Who (you can access the post here). I’m posting another link titled ‘The Practice’ which is actually the titled of his latest book. After listening to the video I did buy the book and I am currently reading it. While I am not making a plug for the book, i want to say that if you are trying to build something and you are worried about people’s opinion about what you’re building, then I think you should read the book. Of course when I finish reading I will write about some of the lessons I got from the book here but please take the time to watch this video, you will learn something. Click on the image below to open the video on YouTube.