Business Insights From Play Nice But Win by Michael Dell #2

TO GROW BE CURIOUS

Play Nice But WinMichael’s first computer was the Apple II. It had cost a fortune at $1298 which he paid for out of his savings. When the computer was delivered by UPS, his dad drove him to pick it up at a local warehouse where it was held up.

When Michael got home with the computer, he did something almost unbelievable considering it’s steep price. He took it to his bedroom, unboxed it and then took the computer about. Not surprisingly, his parents were furious.

Michael’s rationale for doing that? How could you understand the computer if you didn’t take it apart? By taking the computer apart Michael got to understand it’s open architecture and other things you could do with the computer such as reprograming it.

This obviously wasn’t the first time Michael was taking things apart and it would not be the last. That process of taking things apart and seeking to understand what they could do helped him develop a deeper understanding of how computers work and what you could do with them. Hence, he was able to start a very profitable business at a young age taking IBM computers apart, customising them to make them more efficient and selling them. This of course was the foundation of Dell as a business.

Michael’s strategy at that time was to customise existing computers and sell them directly to people and it became the foundational strategy for which Dell Computers became known by selling directly to consumers instead of selling through retail stores.

Michael’s curiosity helped him to learn things that others could not learn and build products that were highly profitable.

PERSONAL LESSONS

  • Curiosity is a key learning behaviour. It will cause you to ask questions, try different things and sometimes take risks with the aim of further developing your understanding of the way things work. By being curious you are guaranteed to keep moving forward because you will keep learning. Lack of curiosity will keep you stuck and stagnant.
  • No matter how old you are, don’t lose your curiosity. Keep asking, keeping taking things apart and keep learning.
  • Use your curiosity to understand things better so you can build new products and better services. If you see things the same way all the time, you will keep on producing the same things. But if you seek to see things differently, you will produce different things.

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