Book Review – The Profitable Content System by Meera Kothand

Content systemThe Profitable Content System is another one of those books that promises to teach you how to get the best value from your content. In this case, how you can create content that can help you generate sales but it’s not a book with shortcuts. I have reviewed other books by Meera Kothand (you can read them here and here) and she is not one to promise you overnight success. The book is sub-titled, The Entrepreneur’s guide to creating wildly profitable content without burnout, no doubt an attractive title but let’s see what the book focuses on by reading through the table of contents.

The book is divided into three main sections and I’ve outlined each section below with the chapters they contain.

SECTION I – GRAVVY – THAT WHICH FEEDS THE PROFITABLE CONTENT SYSTEM

Chapter 1 – The Stage x10 Framework

Meera describes the stage x10 framework in this part of the book which is a framework to help you identify or understand the different stages of potential buyers and what you can do to engage them. The framework is divided into three parts as follows: Continue reading

What’s your business model?

Whether you are running a side hustle or small business, do you have a business model? That’s worth thinking about. Years ago I read a brilliant book which you might have read too titled, Business Generation ModelĀ by Alexander Osterwalder and Yves Pigneur. The focus of the book was how to create a business model using a 9-box framework which is straightforward to understand. I believe the ideas can be applied to even a one-person side hustle. The video below is a summary of the business model. Click on the image to to watch the video.

Business Model

Book Review: Life Entrepreneur by Christopher Bergen & Gregg Vanourek

life-entrepreneurThere are books you read and you power through them while others you slug through. This is one of those I powered through. What attracted me to this book was the ‘entrepreneur’ in the title, and to be honest I didn’t expect much from it. But once I started reading it,  I couldn’t drop the book. This is not your typical entrepreneurial book as it’s not so much about ‘how to create a business’ or ‘the secret of startups’. Rather it is about seeing entrepreneurship as a way of thinking, an attitude, a mindset. In other words it is more about entrepreneurial leadership.

The authors use stories from interviews with 55 entrepreneurs and other thought leaders to discuss a view of entrepreneurship that is holistic. One that doesn’t just look at the business aspect, but also the social, relational and emotional aspect of a person’s life. Each of the short stories used are quite inspiring, but at the same time thought provoking and give a more balanced perspective on the entrepreneur, a word which has attained celebrity status in our days.

The book is divided into 3 parts, each consisting of 3 chapters, making it 9 chapters altogether. While the book has just 185 pages of reading content (you can read it in 3 days), it has 3 appendices. Following is a brief overview of each chapter. Continue reading

Book Review – Start Something That Matters By Blake Mycoskie

Start something that mattersSometimes you read a book where you grow to like the author and what he/she stands for. This is one of such books. Start Something That Matters by Blake Mycoskie is the story of how Blake started the shoe company, TOMS, but it’s not a business biography. Blake’s intention is to teach and encourage people to start a business using his own experience. This is an endearing book which shows that you can create a company that does good and at the same time make money, and you don’t have to be a mean or bad guy to run a successful company.
Over 8 chapters Blake relates how he got the idea for his business, started iT and built it into a sustainable and successful company which continues to have a positive effect on people’s lives. Continue reading

Book Review – Poke That Box By Seth Godin

Poke the boxThere are books that you read which end up leaving an indelible impression on you, for me this is one of those books. Poke the box, is a very small book which you can go through in one sitting.To me it almost doesn’t feel  like a book, because it has no chapters or sections. It’s a bunch of the author’s thoughts collected together, but they are inspiring and challenging. This is not an intellectually challenging book, you are not going to learn anything new from reading it, but you will be called to act.

The author, Seth Godin, uses this as a manifesto to encourage people to become initiators, he believes we should all start things.
Continue reading