Book Review – The 7 Day Startup By Dan Norris

7 day start upThe title of this book makes you wonder weather it is one of those books written by someone who’s written a book to get people’s attention and sell a couple of copies, but The 7 Day Startup written by Dan is truly a book in which he launched a startup in 7 days and now wants to teach us how he did it in this book. While this book has 7 chapters, don’t expect a chapter to be dedicated to each day of the startup journey, Rather Dan Norris covers all the days in just one chapter and then rants about a lot of things related to a startup. Let’s look at what each chapter covers very briefly.


Dan discusses four things in this chapter and they act as a good way to set the scene for what he will discuss later. He writes about his first business idea, a really great one at the time. Unfortunately it only went as far as a school project. Dan never launched. Next he writes about his first business building websites for people. He did launch this one and make enough but not enough considering the effort going into it. He solf the business and launched into a startup building an analytics dashboard. He made even less money than his first business and was at the point of giving up when walked into the idea that became his 7-day startup because he launched it in 7 days not because he planned it that but due to necessaity to get something out quick or give up totally on business. Continue reading

Summary Lesson From The Blog Startup by Meera Kothhand



What if you could ask three key questions that can help you really proceed with your blog? Three questions that will give you a greater chance of success with your blog. Meera provides us with three such questions. They are:

  1. What will be your primary content channel – the medium you use to build trust and grow your audience?
  2. What will be your primary traffic channel?
  3. How will you build authority and credibility?

Let’s answer these questions and explore how they can support your blog and consequently your side hustle. Continue reading

Book Review – The Blog Startup by Meera Kothand

The Blog StartupThe Blog Startup by Meera Kothand is one of those books that you read its title and you almost know what it’s all about, especially when you read its long subtitle:

“Proven strategies to launch smart and exponentially grow your audience, brand and income without losing your sanity or crying bucketloads of tears”

So isn’t this one of those books about how to create a six figure earning blog, make loads of money and lie on a beach somewhere enjoying your spoils? If that is why you picked up this book, then sorry you will be disappointed. Right from the book’s introduction, Meera makes it clear that this is not one of those books and I am thankful for that because right from the book’s introduction titled, The Big Bold Promise, she makes it clear that blogs don’t actually really make money, rather it’s a business or something like that, backed by a good blog that makes you money.

Two quotes from the introduction that emphasized the message she is trying to communicate in the book are:

Blogging is not a magic pill. As much as it’s romanticized as the secret to a freedom or laptop lifestyle, a lot of work goes into it.


But unless you use ads as a monetization strategy, blogs don’t make money, Businesses do. Your blog is not a business. It would be really difficult and you would need a huge amount of traffic to be able to make money from the ads alone on your blog.

So Meera doesn’t tell you about how your blog can make you rich in this book, what she does is educate us on how a blog can support us to build successful income streams. Continue reading

Summary Lesson from 1-Page Marketing Plan – Niche Your Hustle


Gerry loves shoes and she has developed an art for seeking out really good quality second-hand designer label shoes. She has a wardrobe full of them. One day a friend suggests she start a side hustle selling shoes since she is so good at getting them. She decides to give it a go and now she has an eBay store with all sorts of ladies shoes, flats, sandals, platforms, heels and even tennis shoes. She’s getting some sales but not the kind of sales she wants, considering the amount of work going into the side hustle.

One day while discussing her shoe business predicament with her friend, Gina, she gets asked a question, “What’s your favourite shoe type out of all the shoes you sell?” Gerry can’t see the point of the question, but she answers anyway, “it’s the platform ones.” Gina replied, “Then why don’t you concentrate on only selling platform shoes?” “Why in the world would I do that? That will narrow my merchandise and attract less customers,” replied Gerry. “Not necessarily, it’s called creating a niche market where people know you for one thing,” replied Gina Continue reading

Marketing – The Essential Guide By Antonia Chitty & Victoria Dawson

Essential guide to marketingWhat attracted me to this book is its simplicity and small size. Many marketing books are heavy tomes with lots of pages. But this book had just 125 pages and 9 chapters. When I also looked at the content based on the chapters of the title, I liked what I saw. Marketing is an area where a lot of entrepreneurs struggle. Building a product does not necessarily mean people will come and buy unless they know about it. This book will give you some ideas on how to promote and market your business. So potential customers know and understand what you are offering. The authors describe this as a book that will help all business sizes ranging from sole traders to teams know how to market their business.

Following is a brief review of each chapter. Continue reading