How to write your brand story by Susan Payton is a short book that expresses the importance of using stories to build a business brand. Even if you are running a small side hustle you can still use stories to strengthen your own personal business brand. In this book Susan uses the stories of five businesses to illustrate how effective stories can be to building brands. She uses the stories of:
Innocent the drinks company founded by three university friends. They started with very little and built a strong brand that became well known. This is used to illustrate the idea of having a business idea, overcoming challenges and finally succeeding.
Gandys which was founded by two brothers who lost their parents family to a Tsunami in Sri Lanka. They started their business to give back to the Sri Lankans who helped them get back home to the UK after the loss of their parents. Their story shows how they overcame a personal tragedy to create a successful business that now gives back to the community.
Leaner Stronger You, a business started by Jenny Nim, a health and fitness coach. Based on her experience, she wants to make health and fitness easy to understand and save people from all the misinformation that the industry feeds to people. She wants to help as many people as possible by making things simple. Continue reading →
I’ve just finished reading What It Takes by Stephen A. Schwarzman. Stephen is one of the co-founders of Blackstone which is one of the biggest investment companies in the world. I got a lot of lessons from the book but I would like to share with you his 25 lessons for life. I am sharing the lessons exactly how they were written in the book and I do hope you gain one or two things from them.
Here they are:
It’s as easy to do something big as it is to do something small, so reach for a fantasy worthy of your pursuit, with rewards commensurate to your effort.
The best executives are made, not born. They never stop learning. Study the people and organizations in your life that have had enormous success. They offer a free course from the real world to help you improve.
Write or call the people you admire, and ask for advice or a meeting. You never know who will be willing to meet with you. You may end up learning something important or form a connection you can leverage for the rest of your life. Meeting people early in life creates an unusual bond.
There is nothing more interesting to people than their own problems. Think about what others are dealing with, and try to come up with ideas to help them. Almost anyone, however senior or important, is receptive to new ideas provided they are thoughtful.
Every business is a closed, integrated system with a set of distinct but interrelated parts. Great managers understand how each part works on its own and in relation to all the others.
Information is the most important asset in business. The more you know, the more perspectives you have, and the more likely you are to spot patterns and anomalies before your competition. So always be open to new inputs, whether they are people, experiences, or knowledge.
When you’re young, only take a job that provides you with a steep learning curve and strong training. First jobs are foundational. Don’t take a job just because it seems prestigious.
When presenting yourself, remember that impressions matter. The whole picture has to be right. Others will be watching for all sorts of clues and cues that tell who you are. Be on time. Be authentic. Be prepared.
No one person, however smart, can solve every problem. But an army of smart people talking openly with one another will.
People in a tough spot often focus on their own problems, when the answer usually lies in fixing someone else’s.
Believe in something greater than yourself and your personal needs. It can be your company, your country, or a duty for service. Any challenge you tackle that is inspired by your beliefs and core values will be worth it, regardless of whether you succeed or fail.
Never deviate from your sense of right and wrong. Your integrity must be unquestionable. It is easy to do what’s right when you don’t have to write a check or suffer any consequences. It’s harder when you have to give something up. Always do what you say you will, and never mislead anyone for your own advantage.
Be bold. Successful entrepreneurs, managers, and individuals have the confidence and courage to act when the moment seems right. They accept risk when others are cautious and take action when everyone else is frozen, but they do so smartly. This trait is the mark of a leader.
Never get complacent. Nothing is forever. Whether it is an individual or a business, your competition will defeat you if you are not constantly seeking ways to reinvent and improve yourself. Organizations, especially, are more fragile than you think.
Sales rarely get made on the first pitch. Just because you believe in something doesn’t mean everyone else will. You need to be able to sell your vision with conviction over and over again. Most people don’t like change, so you need to be able to convince them why they should accept it. Don’t be afraid to ask for what you want.
If you see a huge, transformative opportunity, don’t worry that no one else is pursuing it. You might be seeing something others don’t. The harder the problem is, the more limited the competition, and the greater the reward for whomever can solve it.
Success comes down to rare moments of opportunity. Be open, alert, and ready to seize them. Gather the right people and resources; then commit. If you’re not prepared to apply that kind of effort, either the opportunity isn’t as compelling as you think or you are not the right person to pursue it.
Time wounds all deals, sometimes even fatally. Often the longer you wait, the more surprises await you. In tough negotiations especially, keep everyone at the table long enough to reach an agreement.
Don’t lose money!!! Objectively assess the risks of every opportunity.
Make decisions when you are ready, not under pressure. Others will always push you to make a decision for their own purposes, internal politics, or some other external need. But you can almost always say, “I need a little more time to think about this. I’ll get back to you.” This tactic is very effective at defusing even the most difficult and uncomfortable situations.
Worrying is an active, liberating activity. If channeled appropriately, it allows you to articulate the downside in any situation and drives you to take action to avoid it.
Failure is the best teacher in an organization. Talk about failures openly and objectively. Analyze what went wrong. You will learn new rules for decision making and organizational behavior. If evaluated well, failures have the potential to change the course of any organization and make it more successful in the future.
Hire 10s whenever you can. They are proactive about sensing problems, designing solutions, and taking a business in new directions. They also attract and hire other 10s. You can always build something around a 10.
Be there for the people you know to be good, even when everyone else is walking away. Anyone can end up in a tough situation. A random act of kindness in someone’s time of need can change the course of a life and create an unexpected friendship or loyalty.
Everyone has dreams. Do what you can to help others achieve theirs.
The Profitable Content System is another one of those books that promises to teach you how to get the best value from your content. In this case, how you can create content that can help you generate sales but it’s not a book with shortcuts. I have reviewed other books by Meera Kothand (you can read them here and here) and she is not one to promise you overnight success. The book is sub-titled, The Entrepreneur’s guide to creating wildly profitable content without burnout, no doubt an attractive title but let’s see what the book focuses on by reading through the table of contents.
The book is divided into three main sections and I’ve outlined each section below with the chapters they contain.
SECTION I – GRAVVY – THAT WHICH FEEDS THE PROFITABLE CONTENT SYSTEM
Chapter 1 – The Stage x10 Framework
Meera describes the stage x10 framework in this part of the book which is a framework to help you identify or understand the different stages of potential buyers and what you can do to engage them. The framework is divided into three parts as follows: Continue reading →
Whether you are running a side hustle or small business, do you have a business model? That’s worth thinking about. Years ago I read a brilliant book which you might have read too titled, Business Generation Model by Alexander Osterwalder and Yves Pigneur. The focus of the book was how to create a business model using a 9-box framework which is straightforward to understand. I believe the ideas can be applied to even a one-person side hustle. The video below is a summary of the business model. Click on the image to to watch the video.