MAKE YOUR DIGITAL PRESENCE TOP QUALITY
If you are going to position yourself as an expert then your digital presence has to look good. According to Meera:
A subpar digital presence does nothing to boost your standing as an expert. There are several tiny elements about your digital presence that give people the impression of whether you’re the go-to expert or not.
Here are a couple of those elements that you must give attention to: Continue reading
Previously I reviewed But I’m Not An Expert written by Meera Kothand. Here are three byte-sized lessons from the book.
Are you trying to be known for something or want to be known as an expert in an area even when you don’t have the qualification? Then Meera wants to show you how to become an expert without having to go back to school for lengthy periods of time. The title of her introduction to the book makes it clear what she is selling in this book, a big bold promise. She defines the aim of the book as follows:
The aim of this book is not to make you the best expert in your niche, but to help you recognize were you stand and how you can boost your experience in the eyes of the people you want to serve – the people whom your business is for.
She starts out in the introduction defining some key terms such as what she means by expert:
An expert is someone who has acquired knowledge and skills through study and practice over the years, in a particular field or subject, to the extent that his or her her opinion may be helpful in fact finding, problem solving, or understanding of a situation.
Other key key terms defined are influencer and micro-influencer. While she describes an influencer as people who have 1 million or more social media followers, she explains that micro-influencers are those who 1000 followers or more. I believe in writing this book, Meera aims to make us more of micro-influencers because she believes that micro-influencers are more able to build trust, impact and engagement which can make them succeed in their niche. Continue reading