Book Review – The Start Up Kit by Emma Jones

Start up kitThe Start Up Kit by Emma Jones subtitled, Everything you need to start a small business, is a book that aims to give you the information you need to start your own business. Emma Jones, the author, is no stranger to the world of business and start ups. She is the founder of the small business network, Enterprise Nation (www.enterprisenation.com) and has written other books that have to do with entrepreneurship.

This is not a big book, it has just 141 pages and it consists of three main sections. Each section contains a number of chapters and these have been outlined below.

PART 1: PREPARE

1 – Coming up with an idea: Questions you can ask and answer to come up with a business idea include:

  • Is there a gap in the market that I can fill?
  • What is my passion/hobby/skill?
  • Is there something someone else is doing that I can do better myself?

Here are some possible business ideas:

  • Blogger
  • Vlogger
  • Social media adviser
  • Online store owner
  • Giftware maker
  • Giftware seller
  • Artisan
  • Cupcake maker
  • Cosmetic producer
  • Hair and make-up artist
  • Party organiser

2 – Research the market: Once you have your idea, turning it into a business requires some research followed by turning that research into a plan. Here are some questions your research should answer: Continue reading