Gerry loves shoes and she has developed an art for seeking out really good quality second-hand designer label shoes. She has a wardrobe full of them. One day a friend suggests she start a side hustle selling shoes since she is so good at getting them. She decides to give it a go and now she has an eBay store with all sorts of ladies shoes, flats, sandals, platforms, heels and even tennis shoes. She’s getting some sales but not the kind of sales she wants, considering the amount of work going into the side hustle.
One day while discussing her shoe business predicament with her friend, Gina, she gets asked a question, “What’s your favourite shoe type out of all the shoes you sell?” Gerry can’t see the point of the question, but she answers anyway, “it’s the platform ones.” Gina replied, “Then why don’t you concentrate on only selling platform shoes?” “Why in the world would I do that? That will narrow my merchandise and attract less customers,” replied Gerry. “Not necessarily, it’s called creating a niche market where people know you for one thing,” replied Gina Continue reading