The Practice which is Seth Godin’s newest book is one I will definitely recommend to those trying to start something and those who may be struggling with what they are doing. The book has over 237 mini sessions and it is filled with wise sayings about the importance of “shipping your art”. In other words bring your ideas to live. Seth is trying to encourage and tell us that what is important is getting into the process of doing the work and being productive and not worrying about the eventual outcome or what people will think about what we do. Also, we must not wait for inspiration to strike before we act because it is our action that leads to inspiration and not the other way round.
The lessons I personally learnt from this book are:
- Focus on the process and not the outcome because while you are in control of the process you can’t determine the outcome.
- You can’t produce for everyone so find a group that match up with what you do. Trying to produce for everyone is producing for no one.
- If you seek external validation for your work you will probably end up doing nothing. No matter what you do, you can’t please everyone so you might as well do it.
- When you start out, what you produce may not look that good but as you persist in the process you will improve and get better.
- Listen to critics who give good feedback that is specific about what didn’t work for on them about your product and learn from them.
- Observe and learn from changes in the market but don’t let it control you. If you need to make changes to what you do then do so.
- Don’t let what you don’t have prevent you from moving forward. Work within the constraints of what you have to produce your best work.
- Don’t copy others, learn from them.
- Don’t wait for inspiration, create inspiration.
- Learn, learn and learn more. Who are the experts in your area of focus? Read about them not for the purpose of copying what they do but to keep learning about the best practices in your industry.