The Blog Startup by Meera Kothand is one of those books that you read its title and you almost know what it’s all about, especially when you read its long subtitle:
“Proven strategies to launch smart and exponentially grow your audience, brand and income without losing your sanity or crying bucketloads of tears”
So isn’t this one of those books about how to create a six figure earning blog, make loads of money and lie on a beach somewhere enjoying your spoils? If that is why you picked up this book, then sorry you will be disappointed. Right from the book’s introduction, Meera makes it clear that this is not one of those books and I am thankful for that because right from the book’s introduction titled, The Big Bold Promise, she makes it clear that blogs don’t actually really make money, rather it’s a business or something like that, backed by a good blog that makes you money.
Two quotes from the introduction that emphasized the message she is trying to communicate in the book are:
Blogging is not a magic pill. As much as it’s romanticized as the secret to a freedom or laptop lifestyle, a lot of work goes into it.
and
But unless you use ads as a monetization strategy, blogs don’t make money, Businesses do. Your blog is not a business. It would be really difficult and you would need a huge amount of traffic to be able to make money from the ads alone on your blog.
So Meera doesn’t tell you about how your blog can make you rich in this book, what she does is educate us on how a blog can support us to build successful income streams. Continue reading →